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The Golden Rule of Customer Service
When I think of great customer relationship management (CRM), I think first of customer service. In a global marketplace that brings you incredible brands like Amazon.com and Coca Cola or fantastic...
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SugarCRM in the news: exposing the importance of service
Business News Daily’s Ned Smith wrote about a Harris Poll sponsored by SugarCRM that confirmed a lot of what people have come to believe about customer service: all too often it’s infuriating,...
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Weekly CRM Roundup: Understanding the Customer Experience
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week, we’ll be showing you the ins-and-outs of customer experience! We’re hunting the ‘net for...
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Weekly CRM Roundup: Loyalty, The Art of Retaining your Customers
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will offer valuable insights to help jumpstart your customer loyalty program....
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Optimizing Human and Digital Channels Across Marketing, Sales and Service
Leading organizations are increasing their use of digital mechanisms for the business processes of buying, marketing, selling, and servicing. To do this, many organizations are turning to IBM’s Smarter...
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Weekly CRM Roundup: Achieving Social Selling Success
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will revisit the some of the same social selling topics as our previous post but...
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Weekly CRM Roundup: How to Become Competitively Customer-Centric
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will focus on the most important aspect of your business: the customer, and how...
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Hear from SugarCRM co-founder, and Gain some Data-driven Marketing Smarts on...
As concepts like social media, mobile and big data add more and more information into the marketing mix, it is important for sales and marketing professionals to embrace the concepts behind data-driven...
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Business in the Social Era: Every Employee Must Be “@Customer Expert”
By Clint Oram, Co-founder and CTO at SugarCRM Think you know who in your organization is part of your customer service team? Think again. The fact is that almost every employee is potentially customer...
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SugarCRM Webinar: Transform Your Business by Creating an Actionable Customer...
As today’s marketplace becomes more and more competitive, it becomes harder and harder to compete based on the old standards: price and product features. Customers today simply have more choices, and...
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SugarCRM Launches i2i Customer Journey Workshop Series
Marketing success now depends on a customer-centric approach. But if you’re like most of the marketers I talk to, you’re still unsure how to create a strategy that truly resonates with buyers. You...
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The Need to Provide a Superior Customer Experience Drives Business...
The goal of providing the best possible experience for customers forms the foundation of business transformation at successful companies, according to a recent Forrester survey. The goal of the survey,...
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Learning From “Defining Moments” in Business and Life
We have just returned from a bit of a whirlwind week of events: the trio of CRM Evolution/SpeechTek/Customer Service Experience shows in Washington D.C. and theGartner Customer Strategies &...
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Build a Growth Machine…By Being a Maverick
Maybe this experience is familiar to you: You want to grow your business, but don’t have confidence in your growth machine. Your current sales organization performs adequately, but ramping up new reps...
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Six Ways Marketers Can Prepare for Business Transformation
(Editor’s note: this post was originally published by Business Insider Australia) Buyers always want the best customer experience and so sellers must constantly reassess what the new “best” means, and...
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Can elegant customer experience be a simple matter?
We can all picture a swan gliding calmly over still waters. As business people, most of us can’t help thinking of those two legs beneath, paddling tirelessly, navigating currents, rocks, weeds and...
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Digital Leaders use Customer Journey Maps to Guide Business Transformation
The scientific method is an elegant one – always experimenting in the pursuit of the truth and accepting that new facts overturn previous belief. Our experiences shape and builds our understanding, and...
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Gartner’s Application Strategies & Solutions Summit Validates SugarCRM’s Vision
I just returned from a jam-packed two days at the Gartner Application Strategies & Solutions Summit in Las Vegas. While there, I met with analysts, existing SugarCRM customers, and a lot of...
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The future of financial services: digital, personalized, customer-centric
(Editor’s note: this post was originally published by Banking Strategies) Not too long ago in financial services professionals built relationships — and created a positive experience — by meeting the...
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I’m sorry, Dave. I’m afraid I can’t do that.
Online business is gearing up for an exciting leap forward over the next five years as artificial intelligence really starts to take a run at some big hurdles in the online selling arena. Our top...
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